Dating post sites
Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Links were the most commonly posted format, followed by photo content.
Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.For total engagement, Zoosk was the clear winner by a long shot.Coffee Meets Bagel’s top post was also around positivity.As we said before, more brands are incorporating politics and social issues into their content strategy.