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The so-called ‘buying’ of men is only symbolic.” ' Online dating is still something of a taboo in Italy' Is he confident that internet dating - whether ironic or not - will one day take off in Italy?“Online dating is still something of a taboo in Italy,” he admits.“It’s stigmatized as being something for people who don’t manage to meet people face to face. The travelling shop, which will be open in Paris for the next ten days before going to Brussels, Lausanne, Toulouse and Lyon, is showcasing single guys by putting them on display inside human-sized toy boxes.
The site is free for users and puts the women in the driver's seat. It was set up this way so female users could avoid the "the constant bombardment of unwanted advances from men" and "hold the power of communication so they can focus on the men they desire."Last June, I wrote about Her Way.com, a site with a similar concept. I think they want the experience to feel like you're shopping for men.
In the last few years, cities such as New York and London have witnessed a boom in internet dating.
But for some reason, Italy just hadn’t warmed to the idea in the same way.
Then they must categorize themselves according to type, with choices that include “L’informatico” (computer geek),“Palestrato” (pumped), “Hipster” and “Tamarro” (tough guy).
Quite a few male users of the site fancy themselves as a “simpaticione” (nice guy) or a“creativo” (creative type), though Vavassori admits that the majority fit the traditional macho Italian stereotype.